UPfit Blog

As temperatures rise, it's time to gear up for the summer season. We all know that summer months are the "slowest" for a fitness club, not because people exercise a lot, but because members prefer going on vacation rather than hitting the gym.

You've certainly seen that more and more fitness centers have a button or picture on their website that says Become a Member. Theoretically, that button leads to a section on the site where you can... become a member of that particular fitness center

An online member account can help to streamline the process of managing your gym's members. It provides members with a convenient and efficient way to manage their memberships and it provides your gym with a tool to easily track and manage memberships.

The member portal is a very useful tool not just for members, but also for you and your team. As long as members use it, the online account will quickly change your employees' activity and they will have more free time for the rest of the operations that can't be automated.

PT services can bring in surprisingly high profits and require fewer resources than, for example, group classes. For PT services, you only need a few good trainers and a coherent and straightforward way to attract and retain members.

It’s not complicated to make your team happy at work, and it doesn’t necessarily involve a salary increase. Talk to your people, make sure their work is not hindered and their problems are heard and considered.

Your front desk team is just as important as any other department. My advice is to give them as many resources as possible so that the member's experience is memorable... in a positive way, of course.

No promotional campaign, no matter how creative, will have the same persuasive power as a test membership. The secret to this strategy is knowing how to use trials to increase sales.

Just like the new member needs an onboarding process when buying a gym membership, the new employee needs time to learn about their job.

Why contact old members? Because you have nothing to lose, but you have a lot to gain.As you talk to them, you will see that most of those who quit did so for financial or personal reasons and less because they are not satisfied with your club.

You can always work on a few aspects that can be improved constantly regarding your sale process.

Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.

There are lots of ways you can communicate with your members via SMS to increase retention and sales. Whether you are sending promotional offers, essential member messages or alerts when something changes in the club's activity, SMS campaigns are always a good option.

It's not enough to simply invest in digital services for your fitness club. You must also put in the work to convince your members to use it. It's not a complicated process, but you do have to give it time and some resources.

In-app notifications are one of the easiest and most effective ways to communicate with your gym members. Although such a communication channel requires investing in a mobile app for club members, the advantages outweigh the necessary costs.

You probably already know what push notifications are, even if you haven't necessarily heard of this terminology. If your mobile phone has ever shown you any kind of notification from an app you're using, then you've received a push notification.