As temperatures rise, it's time to gear up for the summer season. We all know that summer months are the "slowest" for a fitness club, not because people exercise a lot, but because members prefer going on vacation rather than hitting the gym.
You've certainly seen that more and more fitness centers have a button or picture on their website that says Become a Member. Theoretically, that button leads to a section on the site where you can... become a member of that particular fitness center
An online member account can help to streamline the process of managing your gym's members. It provides members with a convenient and efficient way to manage their memberships and it provides your gym with a tool to easily track and manage memberships.
The member portal is a very useful tool not just for members, but also for you and your team. As long as members use it, the online account will quickly change your employees' activity and they will have more free time for the rest of the operations that can't be automated.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
Just like the new member needs an onboarding process when buying a gym membership, the new employee needs time to learn about their job.
Why contact old members? Because you have nothing to lose, but you have a lot to gain.As you talk to them, you will see that most of those who quit did so for financial or personal reasons and less because they are not satisfied with your club.
You can always work on a few aspects that can be improved constantly regarding your sale process.
Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.
There are lots of ways you can communicate with your members via SMS to increase retention and sales. Whether you are sending promotional offers, essential member messages or alerts when something changes in the club's activity, SMS campaigns are always a good option.
It's not enough to simply invest in digital services for your fitness club. You must also put in the work to convince your members to use it. It's not a complicated process, but you do have to give it time and some resources.
In-app notifications are one of the easiest and most effective ways to communicate with your gym members. Although such a communication channel requires investing in a mobile app for club members, the advantages outweigh the necessary costs.
You probably already know what push notifications are, even if you haven't necessarily heard of this terminology. If your mobile phone has ever shown you any kind of notification from an app you're using, then you've received a push notification.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.