UPfit Blog

Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.

There are lots of ways you can communicate with your members via SMS to increase retention and sales. Whether you are sending promotional offers, essential member messages or alerts when something changes in the club's activity, SMS campaigns are always a good option.

It's not enough to simply invest in digital services for your fitness club. You must also put in the work to convince your members to use it. It's not a complicated process, but you do have to give it time and some resources.

In-app notifications are one of the easiest and most effective ways to communicate with your gym members. Although such a communication channel requires investing in a mobile app for club members, the advantages outweigh the necessary costs.

You probably already know what push notifications are, even if you haven't necessarily heard of this terminology. If your mobile phone has ever shown you any kind of notification from an app you're using, then you've received a push notification.

When was the last time you updated your Facebook page? All these tips are easy, and each have a low impact. But together they ensure that your club's presence on Facebook is successful.

Recurring memberships are the next step in a consistent online sales strategy for any gym. Since most memberships sold are for a specific period, recurring payments are a logical choice for gyms because they replace both the renewal and sales activity of the front desk and the manual payment by the member for renewal.

Are you considering opening a gym, or are you amidst launching a new club? There are plenty of aspects that you should consider when you create such a business. To give you a hand, I made a list with all the operational aspects you should take into account.

One of the simplest methods of validating members' access to the gym is with the help of profile pictures. Regardless of the check-in method you use in the club, it is useful to have a photo of each member with an active subscription or service package in your management system.

The member or service contract is helpful for gyms, mainly to avoid legal problems or misunderstandings with members.

One of the most efficient marketing and sales tools is, without a doubt, vouchers. Well, this sales and marketing tool has yielded excellent results for years in various sectors, including fitness.

By creating a newsletter for your members, you strengthen community spirit. You show that you care about your members, even when they don't make it to the gym. With the help of a constant newsletter, you will be part of their lives and remind them of your services, the wonderful atmosphere, and all the other reasons why they chose your club.

Since few fitness clubs use the newsletter as a marketing method, it is also a great way to distinguish your brand from the rest of the competition. All the while providing members and potential customers with helpful content.

With a few improvements, you can draw up a group fitness program that will attract more new members and will ensure the loyalty of your current ones for a long time.

The Romanian Association of Health & Fitness, RomaniaActive, is organizing its first webinar with all Romania's health & fitness operators. This is the first event in a series meant to consolidate the Romanian fitness industry.

An incredible member experience will encourage them to visit your gym more and more and, of course, to constantly renew their membership. You don’t have to invest considerable amounts in equipment and gadgets. If your staff makes sure members are always happy at your club, your retention rate will surely increase on its own.