Make your PT more engaging

How to improve personal training at your gym

How to improve personal training at your gym
Written by GEORGE Published on 2023-05-01 4 minutes read

Personal training is one of the most expensive services you can offer at your gym. I'm assuming this isn't news to you.

The higher price tag is often the main factor that discourages members from investing in these services. After all, they can work out on their own, following exercises they find on YouTube, or if they're feeling brave, attend a few group classes.

Well, this type of thinking is flawed, and I don't think I need to explain why.

Create a dedicated onboarding process

So, how do you convince members that PT sessions are actually a great investment for both their health and long-term gym activity? Just like you convince potential clients to become members - with a dedicated onboarding process.

The personal trainer must be involved in this process since they are the ones who have direct contact with the member. How a trainer presents and coordinates PT services will have a huge impact on the number of sessions the member will buy and their level of loyalty.

It's essential for the trainer to develop a close relationship with the member, so they are convinced to use their purchased sessions as frequently as possible, and at the end of it, see the results obtained from these workouts and truly understand their value. Otherwise, the member will not continue to buy such sessions.

Therefore, check how members of your gym purchase PT session packages and try to improve this process.

Keep in mind that the onboarding process doesn't start when the member pays for the sessions, but when you start convincing them to buy.

That's why it's essential to develop a detailed plan, not only to promote these services more effectively but also to make the member understand their true value.

Create a special contract for PT services

The contract for Personal Training sessions is different from the one for gym memberships because the services are different. Therefore, carefully go through the terms and conditions and make the necessary modifications regarding the PT sessions.

For example, what happens if the member doesn't attend the scheduled session or cancels it a few minutes before it starts? Do they get the session back or is it considered used?

It's very important to have these details in the contract for PT sessions so that you avoid any legal issues or member dissatisfaction.

Don't forget to present these conditions to the trainers so they know exactly what the member can and cannot do since they will likely be the ones enforcing these rules.

Improve the process of selling PT sessions

How do you sell PT sessions at your gym? If you only do it at the reception, how does the member choose a trainer, especially if they haven't worked out with any before?

If you want to sell as many PT sessions as possible, it's important to make the buying process as simple, convenient, and easy as possible. And that includes choosing a trainer.

Under no circumstances should you let the reception randomly assign a trainer, as this will cause dissatisfaction from both members and trainers.

Offer members the option to buy PT session packages online and choose their favorite trainer by publishing information about each one. This way, you leave no room for dissatisfaction.

And if you want to increase sales quickly, let the trainers sell sessions without relying on the reception, and pay them a commission from these sales.

Trainer app

Offer members assessment sessions

To better understand what a personal training session means, offer members a free assessment session included in their membership. This way, the member will have the opportunity to talk to a trainer and see exactly what such a session entails and how it helps.

This evaluation session should also be included in PT packages and used to precisely determine the client's goals and physical condition.

During this session, an evaluation questionnaire is completed, and every 3 months, a new free session can be provided in which the trainer measures the client's results and discusses their training plan.

This way, the member can easily see how they're progressing and what the benefits of the training sessions are.

Develop a dedicated sales scenario

If you don't have sales scenarios for your gym's sales department yet, then it's time to develop them. If you only have them for members with gym memberships, then you must create one for those who train with a PT.

It doesn't have to be something very complicated. Send a few automated emails explaining how PT sessions work, tips for the best personal training, and a reminder or two when the member is about to use up all their session package.

All of these touchpoints will encourage the member to invest in PT sessions and use them as often as possible. Also, an automated email or notification scenario ensures that all members who train with PTs receive the same information about their activity, and you don't have to leave this responsibility exclusively on the trainers' shoulders.

Of course, as I mentioned earlier, the trainer's involvement is essential in this regard, but you can compensate or complement their activity with these actions.

And one last piece of advice - don't neglect the PT services you can offer in your gym. These services can bring in surprisingly high profits and require fewer resources than, for example, group classes. For PT services, you only need a few good trainers and a coherent and straightforward way to attract and retain members.


Fitness Club Business UAE
Fitness Club Business UAE

Are you interested in similar articles? Do you find this subject interesting? Then you should sign up for our newsletter.

Each week we'll email you a summary with the latest news and insights on your gym's activity.

Our team curates content that will help you expand your business - management, leadership, team development, industry tips, interviews, and other interesting resources.

Sign up
Access control system for gyms and fitness clubs
An access control system integrated with the management software solves all the issues generated by COVID-19 and also yields many additional benefits that justify the initial investment.
Free download

Are you struggling to increase the number of new members joining your fitness center?

There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.

With, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.


We also recommend...

Fitness +, the new virtual fitness service launched by Apple

During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.

Read More

How to write great text messages for your gym members

Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.

Read More

5 skills you should look for in a good receptionist for your gym

The first impression is important in any circumstance, and for gyms, this usually happens at the reception desk. That is why it's crucial to hire the right people to greet your members and potential clients.

Read More

Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, can be customized so it's easy to use for your team and simple for your members.