UPfit Blog

When was the last time you updated your Facebook page? All these tips are easy, and each have a low impact. But together they ensure that your club's presence on Facebook is successful.

One of the most efficient marketing and sales tools is, without a doubt, vouchers. Well, this sales and marketing tool has yielded excellent results for years in various sectors, including fitness.

With a few improvements, you can draw up a group fitness program that will attract more new members and will ensure the loyalty of your current ones for a long time.

The Romanian Association of Health & Fitness, RomaniaActive, is organizing its first webinar with all Romania's health & fitness operators. This is the first event in a series meant to consolidate the Romanian fitness industry.

An incredible member experience will encourage them to visit your gym more and more and, of course, to constantly renew their membership. You don’t have to invest considerable amounts in equipment and gadgets. If your staff makes sure members are always happy at your club, your retention rate will surely increase on its own.

Gyms now have a new challenge in managing their members - scanning COVID certificates. This is how you can implement this process at your gym's reception desk and what your digital options are.

Recurring memberships are the next step in a consistent online sales strategy for any gym. Since most memberships sold are for a specific period, recurring payments are a logical choice for gyms because they replace both the renewal and sales activity of the front desk and the manual payment by the member for renewal.

Imagine your gym members would never have to bother with renewing their membership ever again because it would renew itself automatically, immediately after it expires? Well, you too can provide your members with this option.

By creating a newsletter for your members, you strengthen community spirit. You show that you care about your members, even when they don't make it to the gym. With the help of a constant newsletter, you will be part of their lives and remind them of your services, the wonderful atmosphere, and all the other reasons why they chose your club.

Since few fitness clubs use the newsletter as a marketing method, it is also a great way to distinguish your brand from the rest of the competition. All the while providing members and potential customers with helpful content.

Minimize the number of employees for the reception desk by investing in a suitable access control system and related digital solutions. It allow you to keep your gym open more hours a day and thus have a more significant number of members.

I'm certain that if you ever considered installing an access control system at your gym, you plan to do that at your club's entrance, right? Such a system can also be used in various ways, in different parts of a fitness club, not just at the entrance.

Members, just like any other clients, are used to doing everything online. Therefore, why not let your members also book their spots at their favorite classes online?

When you own a fitness club or manage one, you have many responsibilities, and you must make many decisions daily about everything concerning your business. For this you have multiple digital solutions that can help you maintain control over your gym, even from a distance.

If you don't have an SOP at your fitness club yet, now is the time to make one. You don't have to wait for a magic number for your revenue, clients, clubs, or employees to start this systematization.

If you have already followed this blog, you've undoubtedly noticed that I write a lot about online payments. This is a subject that I tend to insist on because I know, from experience, that it truly is an excellent solution to increase sales at a fitness club.