EuropeActive published a new manifest with the fitness sector objectives for 2025

EuropeActive published a new manifest with the fitness sector objectives for 2025
Written by DANI Published on 2020-10-04 2 minutes read

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years.

The manifesto was published during the European Health & Fitness Forum at the end of September and has already been signed by many institutions, companies, operators, and associations that operate in the fitness sector, including our company, UPfit SRL.

The goal of this document, named Horizon 2025, is to transform the fitness sector into a provider of physical activities that support physical and mental health and a credible solution to the multiple health problems that affect European citizens.

The objectives proposed by EuropeActive are grouped into four essential categories.

Health – recognising our sector’s historical roots in sport, leisure and recreation we believe that it is our societal responsibility in the coming years to be providers of physical activity which also supports social and mental health and wellbeing, and in combatting the pandemic of physical inactivity and other lifestyle diseases for which science proves that fitness and exercise is an effective medicine.

Digital – the Covid-19 pandemic has shown our entire sector ecosystem that digitalisation and fitness-tech is existentially important to reach out to fitness consumers of all backgrounds. As a sector we must hasten the process of digitalisation to better understand and improve service to our consumers and to expand our market beyond current perceived physical and social boundaries.

Community - aiming for a respected position in European society, we must continue to build confidence and trust with our communities. As Active Citizens we will work to align our businesses and organisations with specific UN Sustainable Development Goals, including environmental protection and Co2 reductions, and to have an inclusive approach to all citizens and consumers.

Standards – becoming a mature sector in the eyes of the world around us requires professional identity and standards for our workforce and facilities. Science and evidence-based standards for both our exercise professionals and places of business are prerequisites for creating attractive jobs and occupations, for gaining trust with our customers and developing collaboration with medical professionals and healthcare providers.

The manifest can be read and signed here


Fitness Club Business UAE
Fitness Club Business UAE

Are you interested in similar articles? Do you find this subject interesting? Then you should sign up for our newsletter.

Each week we'll email you a summary with the latest news and insights on your gym's activity.

Our team curates content that will help you expand your business - management, leadership, team development, industry tips, interviews, and other interesting resources.

Sign up
Measures to win your members’ trust when you reopen your gym
As a result of the COVID-19 pandemic, gyms will have to deal with a "new normal". That means more caution for the security of members and employees as well.
Free download

Are you struggling to increase the number of new members joining your fitness center?

There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.

With, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.


We also recommend...

How to convince your gym members to use your digital services

It's not enough to simply invest in digital services for your fitness club. You must also put in the work to convince your members to use it. It's not a complicated process, but you do have to give it time and some resources.

Read More

What does the 'Become a member' button mean and how can you use it to attract more members, without any headaches?

You've certainly seen that more and more fitness centers have a button or picture on their website that says Become a Member. Theoretically, that button leads to a section on the site where you can... become a member of that particular fitness center

Read More

How to manage personal training services more efficiently

You don't have to invest a lot of money and time in PT services, to expand them properly. With a few well-thought strategies, your trainers can increase your business almost immediately, and your department will run itself.

Read More

Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, can be customized so it's easy to use for your team and simple for your members.